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Guidelines to the writing of case studies

What Is A Case Study?

❶If you are creating multiple case studies, design a pre-written permission letter.

What is a Case Study?

How to Write a Case Study
General Instructions
Create Great Marketing Case Studies With Four Free Templates

As we have mentioned before, a case study report is a practical piece of work, meaning that it has practical application. Therefore, your potential readership should be not only your professor but also your fellow-students, as well as other people working in the given field s. For example, a case study in human psychology can be applied in a wide variety of fields — from marketing to psychiatry.

What does your readership expect from reading your case study report? As we have discussed, a case study report is a work of a practical nature. Therefore, the findings from your report can potentially be used by specialists working in a certain field. You are expected to visualize their professional interest if you want your writing to look convincing.

For example, a practicing psychotherapist will be interested in innovative approaches to psychology in regards to his or her practice, whereas a marketing manager will most probably rather favor old patterns which have already proven to be successful on many occasions.

How to communicate my ideas clearly? Unlike with other writings, here your writing must be exact, simple, and laconic. Think of your readership as busy people who value their precious time and will to have it wasted by an overly wordy writer. They only want useful information. This should influence not only your choice of words but the very structure of your case study report. Ideally, to reach out to your audience most effectively, don't use too much specific terminology or slang; the amount of background and subsidiary information should be limited but sufficient.

Also, remember to make sure that the sections and paragraphs flow into one another smoothly and logically. Which parts of your report might your audience object against and what might they favor? Clearly, you should be ready that not every reader will like the solutions that you offer in your case study report.

Therefore, you should adopt such point of view and address it in your report. This will not only reveal your multi-angled understanding of the problem and your empathy toward people who have different views from yours, but will also add to your authority in the eyes of the reader, which will make your report more convincing in general.

It is wrong to assume that you will write your case study report perfectly from scratch. A properly written report can only be achieved through an accurate planning of work and meticulous editing. So, same as with any other writing, it is necessary to put one or several drafts before you can finalize your paper. Here are a few tips for this stage:. How To Write a Case Study.

These stages are as follows: Answering the following questions should also help you to define your task: Do we have the background or context of the case? Are there any problems with the case? Has your professor given you any guidelines for your study? Are you using any other tools for analyzing your case, besides mind maps? Matrix, template, SWOT, any specific software, etc.? Do what do you know about the situation that you are studying besides the case background?

What do you not know? What is yet to be researched and found out? The first step in any case study writing process is deciding who you want to write about. It could be your organization, a client or a customer.

Ask them before you start. If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product?

Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information. You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first.

Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study.

You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. These questions should be similar to the ones you sent in your questionnaire.

These should help you gather any information you may have missed. Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible.

Here are five questions to ask when identifying your subject's core problems. Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish. Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing.

Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers. Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for.

The next part of your process is going to involve setting up your interview. Finally, you have all of your information collected in one place. Now comes the fun part; putting it all together into the case study template you downloaded earlier. The first part of any good case study is a catchy title. Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.

In your template, add your title and your subject's logo: What does a quality title look like? Well, it doesn't have to be complicated. You can also include a statistic or two to help illustrate the success of your case study subject. Here's what this section looks like in your template:. The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go.

In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals.

This section of your case study is going to show off the solutions that your customers and clients use. The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more.

Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign.

The fear of creating a compelling case study is gone. You have great examples to follow and two different templates to help you format the information you gather. Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. There are also a few problems you need to avoid to make your case study as interesting and catchy, as possible:. There are multiple ways of making the process of completing the assignment easier, including ordering a task at a writing service or asking other students for help.

However, most of the students decide to download a case study template and try to complete the assignment on their own, using an example. It can be a great option for those, who easily process information and can analyze the template structure to apply it in their own works. Such samples can be of a great help, as they contain a proper formatting style, content and other important elements, which distinguish a first-class paper.

With the help of a sample case study you will be able to complete the assignment quicker and with less efforts. You have already learned what a case study is and how it should look like, so it is time to learn more about the structure of assignment and its content. However, every research greatly differs depending on the topic, so you should carefully note down all the guidelines your professor provides not to miss anything.

When you complete such assignment, you should never forget about case study format, as it can greatly influence the result. Your professor may ask you to use a certain formatting style, which will be much easier for you and will help to avoid the most common mistakes.

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Uncover what you need to create effective case studies for your business, and grab a free case study template to help you get started.

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Guidelines for Writing a Case Study Analysis. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

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Case studies are an invaluable record of the clinical practices of a profession. While case studies cannot provide specific guidance for the management of successive patients, they are a record of clinical interactions which help us to frame questions for more rigorously designed clinical studies. Learn how to write a case study that asserts your organization's topical authority, shows customer success, and converts leads. 50 examples + 7 templates.

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Case studies are huge ROI if you do it right. Learn everything you need to know about how to write a business case study, live in our #howtowrite series! Case Studies. T his guide examines case studies, a form of qualitative descriptive research that is used to look at individuals, a small group of participants, or a group as a whole. Researchers collect data about participants using participant and direct observations, interviews, protocols, tests, examinations of records, and collections of writing .